Advertising Information/Specifications

Column Sizes

  • 1 Column: 1.583"
  • 2 Column: 3.333"
  • 3 Column: 5.101"
  • 4 Column: 6.833"
  • 5 Column: 8.500"
  • 6 Column: 10.333"

Insert/Outsert Sizes

Standard Insert Specifications

Art Size (starting document size – no bleed)
7.8125" x 10.375"

Document Trim Size (final size after being cut)
8.3125" x 10.875"

Resolution
300 DPI

Please be sure to keep all text within the safe margin.

Oversized Insert Specifications

Art Size (starting document size – no bleed)
10" x 12.5"

Document Trim Size (final size after being cut)
10.5" x 13"

Resolution
300 DPI

Please be sure to keep all text within the safe margin.

Outsert Specifications

Art Size (starting document size – no bleed)
7.8125" x 12"

Document Trim Size (final size after being cut)
8.3125" x 12.5"

Resolution
300 DPI

Please be sure to keep all text within the safe margin.
(No bleed. Text and images must be at least 5/16” from the trim)

Copy Deadlines

Wednesday at Noon to receive a proof
Thursday at Noon for all display advertising

In-House Print Insert Information

Copy and information must be received no later than Tuesday at noon two weeks prior to the date of insertion.

Preprinted Insert Information

Inserts must be delivered no later than noon on the Wednesday prior to the date of distribution.

Shipping Address

Fry Communications, Inc.
800 West Church Road, Mechanicsburg, PA 17055
Dock Numbers: 14 – 15 – 16 – 17

Electronic File Acceptance Requirements

The Savings Guide's Graphics Department can accept the following for electronic files:

  • Adobe Illustrator, Photoshop and InDesign CS3 (.ai, .psd, .pdf, .indd, .jpg)
  • Quark Express 8.0
  • Multi-Ad Creator 8.0

Color: All color ads submitted for The Guide must have a CMYK build. Please ensure that black is 100% K and not a rich black.

When sending application files, please be sure to include all fonts and art files.

Accepted Ways To Provide Files

  • External Drives – CD and USB Peripherals
  • E-mailed Files – When sending files via e-mail, we require pdf files. Please make sure that all fonts are embedded and, if the ad is color, be sure to use a CMYK color build. Files that are under 10MB may be sent to: guideads@frycomm.com.
  • FTP Site – Fry Communications' ftp site may be used to send large files. Information needed for uploading files to the FTP site are as follows:
    • Host: ftp.frycomm.com
    • User ID: anonymous
    • Password: (customer's email address)
    • Directory: /home/ftp/incoming
    After uploading a file to the ftp site, please email ads@reacheverymailbox.com to let us know that your file is on our site.
  • Dropbox – Larger files may also be sent via Dropbox, to: ads@reacheverymailbox.com

Artwork/File Deadlines

First time electronic advertisers should submit their ads no later than the Wednesday prior to the publication date so that the Graphics Department can check to make sure that the files are acceptable. All other advertisements are due by Thursday at noon.

Questions

If you have any problems or questions regarding electronic files, please contact your account representative. You may also contact ads@reacheverymailbox.com